Securing Floral Supply Chains

Securing Floral Supply Chains

In the floral industry, maintaining the freshness and shelf-life of flowers from the grower to the end customer is crucial. The journey flowers take is often long and complex, with multiple stages where conditions can compromise their quality.

This article explores how Frigga's smart tags are revolutionizing floral supply chains, ensuring flowers remain fresh and vibrant throughout their journey, and offering a cost-effective solution for the industry.


The Importance of Freshness in Floral Supply Chains


Flowers are highly perishable products that require optimal conditions to maintain their beauty and longevity. From temperature and humidity to handling practices, every aspect of the supply chain plays a critical role in ensuring flowers reach customers in their best condition.


Customer Satisfaction: Fresh, vibrant flowers are essential for customer satisfaction. Flowers that arrive wilted or damaged can tarnish a retailer's reputation and result in lost sales.


Economic Impact: The global floral industry faces significant financial losses due to spoilage and waste. An estimated 20-30% of cut flowers are discarded before they can be sold, translating into millions of dollars in losses annually.


Challenges in Floral Transportation and Storage


Temperature Sensitivity: Flowers need to be stored and transported within specific temperature ranges to prevent premature wilting and degradation. Even minor deviations can have a drastic impact on their shelf-life.


Humidity Control: Inadequate humidity levels can lead to dehydration or fungal growth, both of which are detrimental to flower quality.


Handling and Transit Times: Rough handling and prolonged transit times increase the risk of damage and spoilage. The longer the supply chain, the higher the chances of quality deterioration.


Introducing Frigga's Smart Tags


Frigga's smart tags offer a robust solution to these challenges by providing near-real-time monitoring of environmental conditions. These tags track temperature, humidity, and other critical factors, ensuring that flowers are kept in optimal conditions throughout their journey.


How They Work: Frigga's smart tags are easy to implement and provide continuous data on the conditions experienced by the flowers. This data is transmitted to a cloud-based platform, accessible to all stakeholders in the supply chain.



  • Alerts:As soon as you scan the tag, whether at destination or in transit, notifications of any deviations from optimal conditions allow for corrective actions.
  • Comprehensive Data:Detailed reports on environmental conditions help identify problem areas and improve future logistics planning.
  • Cost Savings:By reducing spoilage and waste, Frigga's smart tags provide a significant return on investment.


Frigga in the Floral Industry: Case Studies


Several floral businesses have successfully integrated Frigga's smart tags into their supply chains, witnessing remarkable improvements in product quality and operational efficiency.

Case Study 1: A major floral distributor implemented Frigga's smart tags across its international supply chain. The result was a 30% reduction in spoilage rates and a noticeable increase in customer satisfaction due to the consistently high quality of delivered flowers.


Case Study 2: A leading floral retailer adopted Frigga's technology for its domestic logistics. By monitoring real-time conditions, the retailer minimized losses and extended the shelf-life of its products, resulting in a 20% boost in sales and a stronger market presence.


Cost-Effectiveness and ROI of Implementing Frigga's Solutions


Investing in Frigga's smart tags is a strategic decision that offers both immediate and long-term financial benefits. The reduction in spoilage rates alone can offset the cost of implementation, with many businesses reporting a return on investment within the first year.


Cost Analysis: Implementing Frigga's solutions can lead to significant savings by:

  • Reducing waste and spoilage
  • Enhancing operational efficiency
  • Increasing sales through better product quality


ROI Figures: Early adopters in the floral industry have reported an average ROI of 4:1, underscoring the cost-effectiveness of Frigga's real-time monitoring solutions.



Securing the freshness and shelf-life of flowers throughout the supply chain is essential for this industry. Frigga's real-time monitoring solutions, exemplified by its smart tags, provide a powerful, cost-effective tool for ensuring flowers reach their destination in peak condition. By offering immediate insights into environmental conditions, Frigga helps floral growers, distributors, and retailers maintain high standards of quality, reduce losses, and enhance customer satisfaction. Embracing Frigga's technology is not just an investment in logistics; it's an investment in the future of the floral industry.


For more info of Frigga real-time visibility solutions, contact us.